City of Harrisonburg's 2016 New Year’s Resolution: We resolve to put our full focus around the Hotel Madison & Shenandoah Valley Conference Center, a $45 million public-private partnership which is projected to open in the Fall of 2017 and bring even more visitors and conference opportunities to the City.

April Update & Focus: The City of Harrisonburg, James Madison University, and dpM Partners are collaborating in a very exciting public-private partnership that will establish Harrisonburg as a premier meeting destination in the Shenandoah Valley. Hotel Madison & Shenandoah Valley Conference Center will be located on the southern end of downtown Harrisonburg, on the edge of JMU’s beautiful bluestone campus.

Here are the project details:

  • A 235-room boutique hotel is slated to open in downtown Harrisonburg in Fall 2017. It will include 50 extended-stay rooms and one presidential suite.
  • The $36 million hotel will be privately owned and operated by dpM Partners. Paul Gladd, a principal with dpM, is a JMU alumnus who also developed the Stonewall Jackson Conference Center.
  • The JMU Foundation will own the $10.9 million conference center. The City of Harrisonburg will dedicate new tax revenues generated by the project to pay off the conference center debt service.
  • The conference center will offer a grand ballroom that can accommodate approximately 900 people. It will also have a smaller ballroom and seven breakout/meeting rooms.
  • The project will include a restaurant & bar, green building attributes, and design elements that complement JMU’s bluestone and local architecture.
  • Phase I of the project is anticipated to conclude this summer with the opening of a new 1000-car parking garage. Ground breaking for the hotel is also anticipated this summer, along with significant road and utility work.
  • This project is anticipated to create approximately 100 construction-related jobs during the 15-18 month construction period and approximately 60 full-time equivalent jobs upon opening. This facility will serve as a learning laboratory for JMU’s Hart School of Hospitality, Sport and Recreation Management.
  • The opening of Hotel Madison & Shenandoah Valley Conference Center will help establish downtown Harrisonburg as a destination for business meetings and leisure travelers. Extensive collaborative efforts will help integrate the hotel & conference center into the larger Harrisonburg community and will promote downtown businesses among visitors.

The City of Harrisonburg looks forward to continued collaboration to enhance and revitalize this existing commercial area and the positive impact this project will have on attracting more visitors and event opportunities to the City. For more information contact Brian Shull, Economic Development Director, and visit